This t-shirt was produced as part of a campaign by the Anti-Apartheid Movement (AAM) to discourage people from buying South African food and other products. In the 1960s, when this campaign began, almost a third of South Africa’s imports came from the UK, and a third of their exports went to the UK.
The AAM was a British-based protest group founded in the 1959. Members led campaigns to raise awareness of the apartheid regime in South Africa, put pressure on the government to introduce economic sanctions, boycott South African products and events, free Nelson Mandela from prison, and more.