Countdown to Democracy, the Anti-Apartheid Movement's (AAM) final campaign, was launched in January 1994. The first free election was to take place on 27 April 1994, and the recently freed anti-apartheid leader Nelson Mandela was running for president with the African National Congress (ANC). The campaign called for Britains to raise money for the ANC, as well as asking them to cast symbolic votes as part of their 'votes for freedom' appeal. The ANC went on to win this election, marking the end of the racist apartheid regime. They have been in power in South Africa ever since.
The AAM was a British-based protest group founded in the 1959. Members led campaigns to raise awareness of the apartheid regime in South Africa, put pressure on the government to introduce economic sanctions, boycott South African products and events, free Nelson Mandela from prison, and more.
