This poster urges consumers to boycott South African fruit, sold in Britain by Cape and Outspan. The image suggests that by eating South African fruit, consumers are helping the apartheid regime. The poster was used at two different demonstrations led by the Anti-Apartheid Movement (AAM) in 1989, where people around the country came together to protest outside shops that sold Cape and Outspan produce.
The AAM was a British-based protest group founded in the 1959. Members led campaigns to raise awareness of the apartheid regime in South Africa, put pressure on the government to introduce economic sanctions, boycott South African products and events, free Nelson Mandela from prison, and more.
